Google, the world leader in online services, has partnered with the well-known leader in the field of fitness devices, Fitbit.
The Mountain View company has decided to acquire the FitBit company by 2020 for 2,1 billion dollars. Through this partnership, Google has the opportunity to invest more resources in the WearOS ecosystem and in smart-watches in general.
James Park, co-founder and CEO of Fitbit said:
Google is the ideal partner to carry out our mission. With Google's resources and global platform, Fitbit will be able to accelerate innovation in the wearable category by offering easy access to personal wellness control.
Google will also invest resources regarding the protection of information and personal data of users. Through this subsidiary, the US company aims to conquer the monopoly of the smart-watch market, facing big giants such as Apple, Samsung and Huawei.
