2020 was as important as it was turbulent, to put it mildly, for Sony Interactive Entertainment. It was the year of the last great PlayStation 4 exclusives, such as The Last of Us Part II, and the one that marked the debut of the PlayStation 5. The coronavirus emergency, however, made the production of the units problematic, and now, at a distance a few weeks after its launch on the market, the Japanese company announced the opening of a new office in Asia.
The new headquarters is based in Singapore and will be responsible for managing the Asian market with the exception of Japan. Sony's new rib will be run by Mustafa Yiğit (former Country Head of PlayStation Turkey), who will be accompanied by Katsuhiko Murase, new Head of Asia Business Operations.
"The new organizational structure and the creation of the Asian hub in Singapore will guide Asian teams to continuously expand the PlayStation business with their extensive work experience and business knowledge," Murase commented on the announcement, "we are confident to further strengthen the PlayStation business. its commercial and operational strength to continue to lead and remain the leader in an ever-changing business environment ”.
In short, the Singapore office aims to expand the PlayStation brand in this territory as well as throughout Malaysia and the Philippines.
