Apple's latest quarterly report made shareholders roll their eyes: thanks to incredible sales volumes of iPhones, iPads and new iMacs with M1 chips, in the last quarter, the Cupertino giant was able to show off a 54% increase in revenues, corresponding to a total turnover of 89,6 billion dollars.
As you can see from the graph, smartphones are always the main ones, with an iPhone that always represents the core business of Apple and which has recently been launched in a new purple color presented together with all the news of the recent Keynote. The share of wereables (Apple Watch and AirPods), which however report a more than remarkable 24% growth compared to the previous figure.
In presenting the results Tim Cook particularly focused on both Apple's commitment to the environment - remembering the $ 430 billion investment Apple is making to bring 8 Gigawatts of renewable energy to the United States - that the fact that there have never been so many active Apple devices around the world. The shareholders, who have seen a dividend flow of around $ 23 billion, will certainly be happy and look forward to a future in which, with the new proprietary M1 chip installed on iMac and iPad, Apple is certainly aiming to further increase device sales and related profits.
Faced with these numbers, the recent $ 12 million fine Apple received from Russia is also less impressive.
