TCL launches the X91 Series the new 8K TV in Europe

    TCL Electronics, a major player in the global television industry and the leading consumer electronics company, announced its latest in Europe today QLED 8K TV: the X91 Series. The new series can be purchased from authorized dealers and all information is available on TCL.com. TCL, continues to pursue its mission to promote a smart lifestyle and innovative technologies through increasingly realistic viewing experiences, made possible by this QLED 8K TV that features a large screen now in great demand.



    TCL introduces consumers to the world of 8K with the X91 Series. The new TV offers an incredible number of pixels, optimized like never before. The 8K resolution of TCL's X91 Series is 4 times higher than 4K UHD TVs and 16 times higher than Full HD TVs - at 7680 x 4320 pixels, it has more than 33 million pixels (33,18 million). Consumers will enjoy even more detailed and defined picture quality with the X91 QLED 8K Series, thanks to pixels so small that they cannot be distinguished even up close. Sharp and clear images are now a reality with this model.

    TCL launches the X91 Series the new 8K TV in Europe

    In 2020, there aren't many movies or video content available in 8K resolution, which is why TCL's 8K upscaling technology manages to convert images in HD, FHD and 4K to 8K resolution. For non-8K content, the technology AI 8K Upscaling of the X91 Seriesmanages to automatically optimize each pixel in 8K format, matching the real ones in all their possibilities. This TCL technology also allows for more detailed and natural videos and images. In fact, it improves not only the appearance, but also a number of features such as clarity and color, detail and frequency compensation.


    TCL's AI 8K upscaling intelligently analyzes not only video resolution in 4K but also SD, HD, FHD and many more. The result? Stunning, vivid detail, sharper text, improved readability and overall optimized realism whatever the resolution of the original source.


    TCL launches the X91 Series the new 8K TV in Europe

    Powered by state-of-the-art Quantum Dot technology, the new TCL TV delivers true cinematic colors made with over a billion hues and shades - showing everything cameras can capture. It offers a level of color reproduction, detail and depth that doesn't feel the competition with any other LED or OLED TV.

    TCL's new X91 Series offers incredible image detail and extraordinary brightness thanks to technology HDR PREMIUM 1000, which uses the HDR standard, the most advanced for UHD content. HDR PREMIUM 1000 delivers a far superior High Dynamic Range experience with amazing clarity, exceptional shadow detail and vivid, accurate colors. With a peak of 1000 nits of brightness it is able to perfectly reproduce every shade of light for a superior HDR effect, while guaranteeing an exceptional visual experience even in the brightest environments.

    Il full array local dimming coupled with 8K resolution takes contrast, detail, lifelike picture quality and HDR performance to a whole new level. Combined with Quantum Dot technology, you will be able to enjoy razor-sharp contrasts and infinite color shades on TCL's X91 8K Series.

    X91 Series supports Dolby Vision - Atmos, which allows you to experience an even more unique and immersive user experience: seeing, hearing and hearing like never before. In addition, Dolby Vision HDR delivers extraordinary color, contrast and brightness to the screen, transforming the viewing experience of consumers.


    While picture quality is what noticeably drives TV performance, the sound quality has the ability to bring the public closer and give them an even more engaging experience. The X91 Series is also equipped with an industry-leading audio system, thanks to the hardware Onkyo and sound technology Dolby Atmos®. The latter manages to transport users within the scene, thanks to a wider and more enveloping sound that fills the environments, stimulating the senses and elevating the entertainment experience.


    TCL launches the X91 Series the new 8K TV in Europe

    The most popular operating system in the world is pre-installed in the X91 Series, Android TV. The user experience is now completely unlimited and customizable. With the built-in Chromecast, you can easily cast photos, videos and music from any device to your TV. Users can also enjoy more than 500.000 video content. Thanks to the Google Assistant voice control system at your service you can ask questions and ask to do anything directly on the TV, thus transforming it into your personal Google, always ready to help in over a million actions.

    TCL's Android TVs feature Hands-Free voice control, providing a unique user experience without a remote control. You can use your voice to access, start and control content, turn on the TV, switch inputs, adjust the volume, search for content and much more from a distance.


    TCL also announces the IMAX® Enhanced global certification for the X91 Series QLED Android for its extraordinary audiovisual capabilities and large display. IMAX Enhanced, launched by IMAX and DTS, is a new certification program that features digitally reworked content paired with an optimized presentation on TCL premium devices. They also boast technological development based on decades of imaging and sound science expertise to deliver the ultimate home entertainment experience.


    TCL launches the X91 Series the new 8K TV in Europe

    To revolutionize the involvement of family and friends, the X91 Series leverages a retractable Pop-Up camera which fuses TV with the social experience, allowing you to connect unlimitedly anywhere, anytime. With internet services like Whereby or Google Duo, this feature allows you to enjoy free group video calls, chat and voice calls with loved ones.

    The elegant metal design without frames of the X91 Series uses real aluminum, which makes it not only an elegant product of craftsmanship but also very resistant. Its unique style allows it to fit perfectly into any environment.

    TCL launches the X91 Series the new 8K TV in Europe

    The X91 QLED 8K Series, along with the other two QLED TV models, the C71 and C81 Series, are part of TCL's 2020 QLED TV range.

    La TCL X91 QLED 8K Series is available with a 75 " and will be launched from July 15, available on Eprice. Starting from € 3999,99.

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