Ghost of Tsushima and the God of War franchise in its entirety have achieved an impressive sales quota: 5 million copies for the latest born Sucker Punch and almost 52 million for the saga started in 2005. The data emerged from an article in the NY Times published today, which underlines in detail the financial rebound of Sony, after years in which the consumer electronics segment of the Japanese giant has faltered not a little.
Televisions, mobile phone devices, audio-visual accessories and other once popular products have apparently fallen into oblivion since the late 90s, while the PlayStation brand continues to thrive and has rapidly become Sony's largest and most important segment. The incredible success of the PS4 console, in particular, has helped Sony regain its momentum.
This article clearly states that Sony attributes much of its success in the latest console generation to the sales of its exclusive franchises (of which Ghost of Tsushima and God of War are clear examples). Strategy that we have repeatedly baptized as a winning move in these pages. It is no coincidence that even Microsoft with the latest excellent acquisitions has shown that it openly points to that type of commercial policy.
In a way, the same success of titles like Ghost of Tsushima, which was initially received coldly by critics for its already seen open-world dynamics, demonstrates, with its five million copies sold from July to today, that there is no marketing that wins over gameplay. The new generation is therefore born with very clear horizons.
