As known, the new generation of PlayStation 5, Xbox Series X and Xbox Series S consoles was accompanied by an increase in some games to $ 70 (80 euros in Europe). The novelty has been embraced by Sony with various exclusives and also by Take-two with the next-gen edition of NBA 2K21. During the latest meeting with shareholders, Ubisoft also touched on the topic of video game prices and discussed how it intends to move in the future..
Speaking with investors, the transalpine company has shown its willingness to monitor the market and decide from time to time the economic ceiling to which to place its productions. Specifically, the chief financial officer Frédérick Duguet said: "As for prices, we have analyzed the competitive dynamics over the course of the last quarter and we are still looking for new opportunities, but we have not yet made a decision".
Ubisoft started the ninth generation of platforms by stating that it would not revise the list prices of Assassin's Creed Valhalla and the expected Far Cry 6. We just have to see how it intends to move in relation to the evolution of the industry.
