While Exactly one month is left until the global release of Xbox Series X and Xbox Series S, Microsoft has released the launch trailer for the new consoles titled “Us Dreamers”, Part of the“ Power Your Dreams ”advertising campaign.
The commercial sees actor Daniel Kaluuya (Black Mirror, Black Panther, Kick-Ass 2) as the protagonist being catapulted into a series of fantasy worlds after turning on his Xbox.
For the soundtrack, Microsoft has partnered with artist, composer and well-known gamer Labrinth, whose track “No Ordinary” was released in conjunction with the trailer.
The commercial will make its debut on US TV channels tomorrow 11 October 2020 during the NBC sports broadcast dedicated to the National Football League “Sunday Night Football”.
So here we are, the countdown has begun. The next gen is increasingly upon us and is about to debut on generalist TV thus also coming to the attention of non-fans.